Multiple SKUs in an Ad Set

Promoting a higher volume of SKUs within a single Ad set allows for dynamic budget allocation, ensuring optimal spend. If one product underperforms due to search or category activity, another SKU can capture demand, maximizing overall campaign efficiency.

Time in Market

Running campaigns for at least 14 days reduces daily fluctuations, ensuring more stable performance while capturing varying shopper behaviors, maximizing exposure across different days, and capitalizing on trend-driven demand.

Maximising Performance with Always-On & Promotional Campaigns

Maximize performance with a strategy that combines always-on campaigns for sustained visibility with promotional bursts (e.g., flash sales, VIP deals) to drive high-intent conversions during key shopping periods.