Ad events

Retail events

Models

Collect API

Catalogs

Products

Place

Override

Search API

Understanding the critical role of a single inventory view, Zitcha’s Inventory Management tool enables comprehensive tracking of available media spaces across all fixed tenancy media channels. It is essential for organisations to maintain a unified view of inventory to maximise the efficient use of advertising space and avoid underutilisation or clashes.

The system serves as a pivotal tool for both networks and advertisers, ensuring that every ad set is accounted for across all states of its media journey. With Inventory Management, every ad set placement is transparently tracked and managed, ensuring optimal allocation aligned with strategic media planning and execution.

This unified view supports effective decision-making, allowing for real-time strategic placements to enhance organisational performance and consumer experience.

To access Inventory Management, you must be a network running a fixed tenancy, calendar period buying model or an advertiser linked to a network running a fixed tenancy, calendar period buying model. Advertisers will have one inventory view per network relationship.

The inventory management tool represents key pieces of information about an ad set and its context in a simple, high level view:

What type of media the inventory represents.

The networks defined calendar periods, represented along the 

In the Zitcha platform, under the menu, select 

Note: As an advertiser you will have to select the retailer network you would like to view inventory of.

 axis will represent each combination of placement and media type within the network. For a combination of placement and media type that can be bought more than once for any given period, this will be represented as a new row.

 axis will represent the networks defined calendar periods.

 within the table represent the inventory at the point of intersection of the 

Cells are coloured according to the state of the ad set within them. Cell values are the name of the linked organisation that occupies the inventory. Cells with no data, represent unused inventory.


 to navigate to the previous set of calendar periods.

 to navigate to the next set of calendar periods.

Having an overview of the available inventory allows you to quickly fill certain spots based on the context of surrounding ad sets.

Choose the plan you want to add an ad set to.


Note: An ad set must be added to an existing plan. If no plans exist, you will first need to create a plan.

Under Schedule, use the calendar picker to select your start and stop dates.


Note: If the network your plan is linked to is operating a fixed calendar period model, select from the list of predefined calendar periods.

Under Media Type, scroll and select the format you’d like your ad set to take.

Under Placement, select the destination of your ad set.


Note: The rate of your ad set will automatically populate once you have selected a schedule, media type and placement.

Optionally, complete any additional ad set details.


This page describes Zitcha’s Inventory Management tool and how it can be leveraged to visualise your organisations fixed tenancy activity.

Inventory Management

As a Retailer, to grant access to Spaces on your website for Suppliers, follow these steps:

With a Zitcha admin account, click on the 

 icon in the bottom-left corner of your Dashboard and select 

 tab, click the space name to open its settings. You can use the 

, put a check on the Suppliers you want to share the space with. Only selected Suppliers will have access to the space.

Learn how to grant access to website spaces for suppliers by selecting them in the Space Details section of your Zitcha Channel Settings.

Getting Started

Articles

Inventory Management

How do I give access to Spaces on my website to my partnering Suppliers?

getting-started-supplier-topic - Articles Page

Getting Started

Articles

Inventory Management

How do I give access to Spaces on my website to my partnering Suppliers?