Ad events

Retail events

Models

Collect API

Connector Schema Management

Connector Management​

Connect API

Organisation

User

Permissions

Roles

Invitations

Media API

Catalogs

Products

Place

Override

Search API

What is MPA & what makes the Zitcha offering unique?

Managed Partner Ads (MPA) is a Facebook ad type designed to capture sku level reporting leveraging transaction data.  

Zitcha is one of the only global Meta partners offering this feature in market. 

MPA leverages retailers' transaction data to construct both prospecting and retargeting audiences, enhancing the relevance and efficiency of ad targeting.

 are composed of individuals who have previously interacted with a product, aiming to re-engage past visitors. 

 are created using a combination of Meta’s machine learning algorithms and the Retailer’s website pixel data to identify potential new customers who share characteristics or behaviours with the Retailer’s existing customers, but who have not yet interacted with the Retailer’s business

This means audiences are automatically generated and do not require selection in the campaign setup process.

MPA currently supports Dynamic Product Ads

 Each MPA campaign records 3 pools of data:


Quantity Added to Cart, Quantity Purchased & Purchase Value of SKUs selected to promote in the campaign


Products added to cart/purchased that are in addition to promoted products

MPA allows the Supplier to select the Facebook Page handle on which the ad should serve from. This option is dictated by the Retailer. 

MPA has a 7-day click or 1-day view attribution window. 

A guide designed to help you understand MPA and its capabilities.

Managed Partner Ads (MPA) Overview

Articles

Managed Partner Ads (MPA) Overview

managed-partner-ads-mpa-overview-topic - Articles Page

Managed Partner Ads (MPA) Overview

Articles

Managed Partner Ads (MPA) Overview