Ad events

Retail events

Models

Collect API

Catalogs

Products

Place

Override

Search API

 MPA is tailored for SKU-level reporting, making DPA ideal for promoting individual SKUs. This approach ensures precise transaction data analysis.

 Promote as many SKUs as possible with the relevant page handle to maximise audience engagement. 

 Limit to one SKU per creative. Aim to promote a minimum of five SKUs.

 An extensive reach increases the likelihood of more conversions.

 It takes approximately 7 days to optimize the audience targeting based on transaction data, ensuring the campaign exits the learning phase effectively.

Each Ad Set requires 50 conversions per week to exit the learning phase (prospecting ad set & retargeting ad set).
The more SKUs available to make up the 50 conversions, the faster the Ad Set will get out of learning.
If it is only one or two SKUs, then the Ad Set will take longer to get to those 50 purchases and therefor stay in learning longer.

The estimated cost to exit learning phase could be calculated using the CPA for the brand or category x 50 (50 purchases) *noting the CPA may decrease or decrease when linked to your retailers website. 

The bigger the budget, the bigger the reach - The budget will optimise across targeting pools and campaign duration to ensure no over or underspend.

 A larger budget correlates with a broader reach.

 The allocated budget will be optimized across various targeting pools over the campaign duration to prevent over or underspending.

Elements that drive return on investment.

For further details and frequently asked questions, visit the 

This guide provides essential information for creating and managing effective campaigns for Meta's Managed Partner Ads (MPA).

Meta Managed Partner Ads (MPA) Campaign Guidance 

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