Platform Overview
What Ad Types are available in Zitcha?
13 min read • Last updated 20 June 2024
Ad Types
Zitcha lets you maximize a cross-platform advertising strategy to help you target local consumers wherever they're browsing.
Here are the Ad Types you can run for your campaigns (as of March 2023):
1. Facebook Image/Video Ads
- Objective: Reach
- Description: Maximize the number of people who see your ads and how often they see them. Suitable for building product awareness and reaching a large audience.
- Placements: Automatic placements to optimize ad placement.
- Creative Ad Formats: Flexible, supports static images or videos.
2. Facebook Carousel Ads
- Objective: Reach
- Description: Showcase two or more images and/or videos in a single ad. Placements are automated by Facebook for optimal outcomes.
3. Facebook Dynamic Product Ads (DPA)
- Description: Display products based on user behavior. Create personalized campaigns at scale by showing relevant products to your audience.
4. Facebook Boosted Post
- Description: Promote existing posts on your Facebook Page to get more engagement, video views, leads, or calls.
5. YouTube Bumper Ads
- Description: Six-second, unskippable video ads played before YouTube videos, ideal for brand awareness campaigns.
6. YouTube Short Form Video Ads
- Description: Short video ads played before, during, or after YouTube videos. Can be non-skippable if under 15 seconds.
7. Google Responsive Search Ads
- Description: Text ads that adapt to show the most relevant messages to users. Google's algorithm tests different versions to identify the best-performing ad copy.
8. Google Smart Shopping Ads
- Description: Product listing ads that appear on Google Shopping, driving traffic to the retailer's site for purchases.
9. Web Banner Ads
- Description: Effectively advertise on a retailer's website by placing banners on predetermined areas.
10. Sponsored Product Ads
- Description: Promote specific products on a retailer's website, usually on category or search results pages.
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