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What happens if two Suppliers want to purchase the same Space during the same time period?

5 min read • Last updated 20 June 2024
When multiple Suppliers seek the same Space simultaneously, the ad will display in a carousel for FIXED monetization, or prioritize the highest bidder for BIDDING, with a warning shown if the slot is already occupied.

Depending on the monetization type, there are two possible outcomes when two or more Suppliers are looking to book the same Space during the same time period:

1. If the monetization type is FIXED: The ad will appear in a carousel format alternating through the ads with the ad first purchased appearing first. If you would like to set which ad appears first you can apply weighting to each ad. Learn more about weighting here.

2. If the monetization type is BIDDING: The highest bidder will be prioritized and will be served as a priority.

Learn more about Web Banner Ads here.

Please note that if the slot is already occupied, a warning message will appear. This is a "soft" warning but won't prevent users from creating or approving the order.

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