Release Notes - Software Products - v4.31.0 - Jul 31 2025
2 min read • Last updated 8 August 2025
This week’s release introduces plan archiving to help teams keep their workspace organized, alongside updates that improve campaign tracking and offsite ad performance.
Contents
New Features
Improvements
New Features
Plan Archiving
Network users can now archive plans. Archived plans become read-only and are hidden from the default view in the Plans tab, but can still be accessed using the “Archived” status filter.
To learn how to archive your plans visit our guide here.
Improvements
Bulk Row Creation for Ad Sets
When setting up a new ad set, users can now insert 5, 10, or 25 rows at once, saving time and reducing repetitive clicks during campaign creation.
Unified Campaign Naming Convention
All Meta and Google campaigns now follow a unified naming convention when scheduled or delivered.
UTM Parameters for Meta Ads
You can now include UTM parameters in the order form for Meta Image/Video Ads.