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Best Practices Guides

Articles


0 min read • Last Updated 30 July 2024
Discounts
This page describes Zitcha’s Discounts and how you can use them to transparently fuel your network-advertiser negotiations
0 min read • Last Updated 14 August 2024
Roles & Permissions
This page describes Identity and Access Management (IAM) roles, which are collections of IAM permissions.
0 min read • Last Updated 24 July 2024
Identity & Access Management (IAM)
This page describes how Zitcha’s Identity and Access Management (IAM) system works and how you can use it to manage access in the Zitcha platform.
0 min read • Last Updated 13 September 2024
Understanding Ad Placement: How Bids and Relevance Impact Ad Visibility
Zitcha's ad placement algorithm balances bid amounts, ad relevance, and pacing to ensure optimal ad visibility and performance, enhancing user experience and advertiser value.
0 min read • Last Updated 3 May 2024
Platform Terminology
This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.
0 min read • Last Updated 3 May 2024
Glossary of Zitcha Performance Metrics
This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.
0 min read • Last Updated 20 August 2024
How do I request for a Brand Store to be published?
Follow these steps to request supplier approval for your brand store, ensuring it's reviewed and ready for launch.
0 min read • Last Updated 27 August 2024
Multiple Image Content Block - Brand Stores Best Practice
Learn how to add and configure a multiple image content block in your Zitcha brand store to display two side-by-side images with optional links and call-to-action buttons.
0 min read • Last Updated 20 August 2024
How do I add Content to my Brand Store Pages?
Customize your brand store on Zitcha by adding and managing various content blocks like images, videos, and product grids to enhance page layout and functionality.
0 min read • Last Updated 20 August 2024
What are packages?
Discover how to create and manage ad packages on Zitcha to streamline orders, achieve marketing goals, and offer discounted rates.
0 min read • Last Updated 27 August 2024
Building Templated Audiences
Build and save Facebook and Google audience templates for future use, or load existing templates when creating new ads.
0 min read • Last Updated 27 August 2024
Creative best practice guide
Creative assets required for ad campaigns
3 min read • Last Updated 20 June 2024
What's the difference between a Facebook Product Catalog and a Facebook Product Set?
A Product Set in Facebook is a group of catalog items that can be featured in ads, while a Catalog holds the product information. Access your Product Sets in Facebook Commerce Manager under the Catalog tab, and refer to Facebook's best practice guide for managing sets.