Quick start guide on how to start as a Retailer in Zitcha

This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

The metrics tab is coming soon. In the interim, please contact your Zitcha Customer Success Manager for a report on your brand store metrics (includes the metrics listed below).

Brand Stores provide an efficient and cost-effective method for Brands to create their own store-fronts on a Retailer's website. The feature allows for fully customisable mix-media pages to be easily created, approved and measured via Zitcha.

Follow these steps to create a new Brand Store, including setting up details, costs, and scheduling live dates.

Quick start guide for Zitcha users as a Supplier.

A 'Sponsored Product' is an ad format that allows Suppliers to showcase and promote specific products on the Retailer's Website.

Ad Types

Set up default Ad Types in Supplier Settings before adding Suppliers to streamline campaign management, with options to enable and customize various Extension and Owned Channel ad types for individual needs.

As a Retailer, you control what each Supplier can access within Zitcha, including budgets, financial and performance metrics, margins, custom audiences, product catalogs, wallets, and settings, which can be configured at both a global and individual Supplier level.

Quick start guide on how to start as a Retailer in Zitcha

Retailers and Suppliers are able to create orders through their Zitcha accounts. For each order, they can run multiple ads simultaneously using different Ad Types.

You can invite additional users in your organisation to access Zitcha. Admin access is required to complete this action.

The Performance Overview Dashboard is a snapshot of all of your Supplier-funded marketing activity in one simple view and it'll appear at the top of your homepage.